We build brands that work, not just look good.

Branding often breaks where complexity begins. Across silos. Across countries. Between strategy and execution. That’s where we come in.

Co. Agency brings together decades of experience on both the agency and client side, giving us the insight to bridge gaps between external ambition and internal reality. We know how brands function inside real organisations, with real constraints, and we design for that.


We’re not here to redesign for the sake of it.

We’re here to build brands that move the business forward.

In ways people can actually use.

What makes us different?

We’re not just about the looks.

We build brands that work.

Agency-trained. Client-tested.

We’ve worked across both worlds, and we use that experience to close the gaps most branding teams miss – between departments, functions, and partner agencies.

Global perspective. Local understanding.

Based in Sweden, Finland, and the UK, we bring international insight with cultural sensitivity — shaping brands that scale without losing meaning.

75+ years of combined experience.

We’ve led brand transformations, repositionings, and rollouts in everything from legacy corporations to fast-scaling companies. We know what it takes to get buy-in and build traction.

Holistic branding, not just aesthetic polish.

We don’t stop at look and feel. We connect strategy with execution and adoption, so brand becomes part of the culture, operations, and behaviour.

Realistic solutions.

We develop brands within the boundaries of what you can actually implement, creating brand systems that actually work with your team’s capabilities, structures, and speed.

We’re not your typical agency.

And that’s the point.

We’ve seen how great strategies get lost in translation. How beautiful guidelines gather dust. How brand becomes everyone’s job and no one’s responsibility.

That’s why we do things differently. Not louder. Not trendier. Just smarter.

Because brand isn’t the finish, it’s the foundation.

Who you’ll be talking to.

And probably working with.

Mathias Brandt Zaric (Sweden)

Strategic brand thinker bridging clarity, coherence, and purpose. He simplifies the complex and turns strategy into brand systems people can actually use. He connects the dots no one even thought were there.

+46 708 33 04 33

mathias.b.zaric@co-agency.se

Mikael “Migu” Snäll (Finland)

Brand evangelist with creative force and a sharp eye for what others overlook. He brings unexpected perspectives, fast instincts, and bold ideas that stick. He finds the answers no one thought to look for.

+35 840 730 85 61

mikael.snall@co-agency.fi

Secret Partner (UK)

A strategist at heart, he blends creativity, strategy, and behavioural insight. He listens deeply, reframes quickly, and always finds the way through the noise. He brings precision that makes a difference.

Let’s talk brand.

No pitch. No pressure. Just a conversation.